*Not just for
teens Library Journal, Jun 15, 2011: After
reading this article I found the section about the marketing of YA books
interesting. Utilizing video trailers
for books and posting on Facebook and Twitter reaches a wider reader base than
just teens. Readership among adults will
continue to grow because they are being marketed to just as much as the
original teen target audience.
*The Next Big Thing YALSA; The Hub,
Oct 2012: Sometimes the adult public
needs to be encouraged to pick up a teen book. As librarians, we understand
their appeal value, but occasionally it takes a book talk to entice a customer
to take a look at a potential title. Since I “follow” new teen titles, I was
not surprised by the news that more and more adult authors are generating
novels for the teen audience.
Comments posted to Peggy P. and Richard S.
Comments posted to Peggy P. and Richard S.
The two blogs I followed were John Green
Books and Teenreads.
I very much enjoyed the Teenreads site and
liked the “Adult Books You Want to Read” feature. This is the converse of our week 7 Be More
Bookish assignment on adults that read teen novels. This is a valuable tool in helping grow our
readers to a more mature level of books once they are ready to look beyond the
Teen section. Another thing that I think
makes this blog “work” is the variety and depth of articles. I also liked the daily quotes and believe
adults would get just as much from this blog as teens do.
The John Green Books site was fabulous. If you weren’t a John Green fan before
checking out his site, you will definitely want to try his books after visiting
his blog. His video clips are beyond
entertaining and the running ticker on the front that posts readers’ comments
on his books acts like a hook to get you interested in what they are
discussing. Both of these blogs would be
enjoyed by adult and teen readers alike.
According to
the two Teen imprints that I evaluated: Little, Brown Books for Teens and Tor Teen
(Macmillan) it is my opinion that there is a current trend toward expansion of
the sci-fi, paranormal genres. The
trailers and book blurbs discuss steampunk and genetic mutations. I think the reign of the vampire may finally be over!
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